Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Can you learn about Web 2.0 without spending more time staring at a computer screen? With Alan Sklar's unabridged recording of this book, the answer is yes. Consumers, businesspeople, and academics can benefit from this investigation into how online collaboration tools have the potential for transforming research and production. Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors' case studies of innovative information sharing. They provide an enthusiastic overview, and Sklar provides an engaging reading that will make listeners excited about returning to their computers to experience new technologies. R.F. (c) AudioFile 2007, Portland, Maine
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